Archive for 'market analysis' Category
What’s next
11 April 2007Heard a presentation recently about the various trends that have been happening in the business world over the last 100 years. Starting with manufacturing, moving to telecommunications, pharmaceuticals/biotech, the internet, currently appears to be moving to the environment. Got me thinking about what was next. Seems like all of the areas have [...]
Deal or no deal
8 February 2007I watched about 3 minutes of Deal or no deal (Canadian edition) yesterday and was shocked at the desire for easy solutions and the inability to walk away with a guaranteed pot of cash. The contestant had the option to walk away with $170,000 or gamble on getting 2 million. The chances of [...]
Black boxes - when the output just doesn’t make sense
24 January 2007Have been in a process the last couple of weeks on a non work related project where we are designing something and then getting a price back which is not consistent with our expectations. The process is very much a black box, both for us and for the designer. We agree on the [...]
Iterations
3 January 2007As the new year starts, I’ve been working on a session for a class I’m teaching on commercialization. The topic was target product profiles and market assessments. I was reminded how much of an iterative process new product development is. Always seeking more and better information at each stage of the process [...]
Market Analysis
20 August 2006While looking at many business plans that come across my desk, I’ve noticed that many of the early stage companies don’t have a very thorough understanding of the market that they hope to enter. Obviously, before you can do a quality market analysis, you need to clearly understand your future product (best done by [...]
